characterizes the leader. (Latifah, 2021). There are four different leadership styles: delegative,
participative, consultative, and authoritative. (Nursalim et al., 2023). Leaders must choose a
leadership style that is appropriate to a particular situation or condition to achieve optimal results.
Meanwhile, the Contingency Model states that leadership effectiveness depends on a number of
specific factors, such as leader characteristics, subordinate characteristics, and specific situations or
conditions. This model identifies three main factors in determining leadership effectiveness, namely
the leader-subordinate relationship, task structure, and the leader's level of power.
Traditional leadership styles need to be transformed into digital-based leadership styles.
Leaders must be able to innovate to direct their subordinates in using digital infrastructure that
supports organizational performance. (Lina Saptaria & Sopiah, 2022). Practically and theoretically, no
one dares to say which leadership theory really applies and which leadership style is most effective in
every condition and every organization. (Alma’arif, 2019). This gives rise to various speculations and
leads to egocentric leadership experts who say that their theory is the most sophisticated and adaptive
to the various problems faced in organizations, both in political, economic and non-economic
organizations, even trying to bring closer the leadership that makes the characteristics of the
organization.
Leadership style describes the consistent philosophies, skills, traits and attitudes that underlie a
person's behavior. Leadership style will show directly about a leader's belief in the ability of his or her
subordinates. Lack of awareness and understanding of authentic leadership: Leaders and team
members may not fully understand the concept of authentic leadership and its benefits. This may
hinder the effective implementation of authentic leadership practices. (Fatimatus zahroh & ahmad
dhani syahruddin, 2023).
After discussing leadership, leadership style in this context can also color and influence the
performance of a company. There are two leadership models according to Kreitner & Kinicki's
opinion in (Boediman, 2020). That is:
First, is the transactional leadership model. This transactional leadership model gives full
concentration on clarifying the roles of employees, as well as providing rewards that depend on the
level of results obtained from each individual's performance. In the literature review, it was found that
usually this transactional leadership model in its application has a tendency to have a hierarchical
relationship pattern between (superiors and subordinates) in its leadership communication pattern.
The second leadership model is a model known as transformational leadership. A transformative
leader is able to provide trust and generate trust in its members. He performs all his actions as a moral
agent, he provides inspiring examples, shows sympathy and empathy, makes sacrifices for the
common interests of the team, is able to create and build high solidity between members.
Transformational leaders will always try their best to develop leadership in others, especially the
members they are leading, and have a mission beyond the urgency of their group's needs. (Boediman,
2020).
Transformational leaders are quite capable of producing significant changes to the organization. This
is very undoubtedly done because this form of transformational leadership is able to increase intrinsic
motivation such as; trust, commitment, and higher loyalty of its members than the loyalty of members
owned by a transactional leader.
The leadership style of a leader is dynamic and not static or fixed. (P. Y. A. Dewi, 2021). As
the job functions and responsibilities of global leaders are more complex and difficult, a future-
oriented and flexible leadership style is required. Organizations need specific leadership development
approaches for effective leadership and organizational performance. (Nazwirman, 2020).
Furthermore, to keep pace with the rapidly changing environment, leaders need more interpersonal
skills to meet current and future challenges.
Therefore, leadership that empowers all elements of the organization so that it can produce
sustainable growth. So that it can develop a superior and competitive organization that is reliable and
sustainable.