Microeconomic Management in an Effort to Advance Competitiveness in the Business World

Abstract

The role of a microeconomy is very influential on the people's economy because if the economy at the bottom is hampered, it will also be hampered by the progress of the nation. Microeconomics is the basis for formulating company policies on prices and wages in managing resources.   However, microeconomic management is often not well organized and planned. Therefore, microeconomic management is needed in advancing the community's economy. The method used in this study is a descriptive method with a qualitative approach. The result of this study is that the benefits of management, in general, are a means of communicating company goals and the path to be taken to achieve these goals. Thus, various parties, especially those with direct interests, can better understand the business opportunities and challenges faced. They will have sufficient sensitivity to the business environment and at the same time have sufficient readiness if the company decides to make internal changes, strategic management is a process of planning, organizing, and coordinating, to achieve goals effectively and efficiently in business development.