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Abstract
This study aims to explore the influence of digital transformation on economic productivity in the manufacturing industry sector in Tangerang Regency. Using observation and questionnaire methods, this study focused on companies that have implemented digital technology in their production processes. Data were analyzed using Pearson correlation tests and linear regression, which showed a significant positive relationship between the implementation of digital transformation and increased company productivity. These findings confirm that the use of digital technology, such as process automation and information system integration, has a direct impact on increasing operational efficiency and the company's ability to produce higher output. However, behind this positive potential, the study identified several challenges in companies, such as high initial investment costs and the need for intensive training for employees to adapt to new technologies. These obstacles are especially felt by small and medium-sized companies that have limited resources. Therefore, this study suggests the importance of strategic support from the government, such as subsidies or training programs focused on digitalization. In addition, companies need to develop internal strategies to prepare technology infrastructure and improve employee competencies to be better prepared to face the digital era. In conclusion, digital transformation is a strategic step to strengthen the competitiveness of the manufacturing industry in Tangerang Regency and can be a model for wider implementation to improve economic competitiveness at the national and global levels.