Halal Fashion Industry Competition Strategy Analysis (Clothes) in Face Challenges in the Era of Globalization

Abstract

The clothing industry in Indonesia plays a significant role in the national economy, contributing to both employment and GDP growth. However, with increasing globalization and market competition, both locally and internationally, clothing companies face substantial challenges. This study aims to analyze the strategies employed by Indonesian clothing companies to navigate competition in the industry. By utilizing SWOT and Porter's Five Forces analyses, this research identifies key internal and external factors influencing competitiveness. The results indicate that strategies such as product innovation, cost efficiency, digital marketing, and responsiveness to consumer trends are essential for companies to maintain and expand their market share. The study also highlights the importance of adapting to market changes and consumer behavior, especially in the digital era. This research provides valuable insights for Indonesian clothing companies to enhance their competitiveness in both domestic and global markets by diversifying strategies that leverage competitive advantages. Additionally, the findings offer policy recommendations to improve the industry’s sustainability and global competitiveness.