Digital Opportunities for Organizational Consulting in Service Companies: A Case Study of Trello Implementation

Abstract

The increasing adoption of digital tools in organizational consulting has created new opportunities for improving efficiency and collaboration, particularly in service companies. This study examines the role of Trello, a digital collaboration platform, in enhancing consulting outcomes. Using a qualitative research approach, data were collected through semi-structured interviews with consultants and managers from service organizations and analyzed using thematic analysis. The results reveal that Trello significantly improves task allocation, workflow transparency, and strategic decision-making, contributing to better consulting outcomes. However, challenges such as resistance to change, lack of digital literacy, and infrastructure limitations were identified. The study also explores Trello’s potential in rural development, highlighting its role in fostering accountability and efficiency in community projects. Practical implications include localized training and robust infrastructure to maximize Trello’s impact. This research contributes to the broader discourse on digital transformation, offering insights for organizations and communities to leverage collaborative tools effectively.